The Importance of being Objective in Today’s Affiliate Landscape
The biggest deciding factor in moving from an affiliate network to affiliate consultancy was because I felt my role as a network head was...
Alibaba Acquires NetEase Kaola for $2 Billion
Alibaba Group verified the purchase of NetEase Kaola for a reported $2 billion after weeks of reports and speculations about a prospective agreement. Chinese...
Suspending Inactive Affiliates – Is This a Good Strategy?
Affiliate managers and their approach also differ among affiliate managers, whether managed in-house, company, or network. A network of forums, blogs, influencers marketing clients...
Combining Voice Search and Chatbots for Action-Orientated Marketing
Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....
Affiliate New Customer Revenue Rose 45% In Q2 2018
Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into...
Tradedoubler Unveils Plans for Transparent Affiliate Marketing
Tradedoubler has today (February 28) unveiled plans for an open platform that aims to utilise blockchain technology to enable automated, direct and transparent relationships...
Adobe Advertising Cloud Partners with Flashtalking
Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...
IMSHOW18: Data Is the Future of Influencer Marketing
Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...
Esports Entertainment Group Signs Affiliate Marketing Agreements With Additional 10 Esports Teams, Bringing Total...
Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the "Company"), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is...
When Publishers Win, Everyone Wins
With skepticism ever increasing around advertising fraud, transparency, and even programmatic, a long-standing marketing model has risen to the forefront that’s a win-win for...
