What NOT to Do When Measuring Digital Marketing Success
One of the most challenging and common roadblocks for modern marketers is calculating attribution. Regardless of how many tools and strategies marketers have in...
Common SEO Conundrums and How to Fix Them
Search engine optimization (SEO) is at the very least a part of the daily vocabulary and it likely makes up a large whack of...
Consumers Are Ready For AR, But Are Advertisers?
Augmented reality (AR) is poised to significantly reshape the reality of advertising and shopping, with the consumer AR sector expected to reach $14 billion...
Awin and affilinet Unify As Merger Progresses
Following a successful first year as part of global affiliate network Awin, affilinet is now operating under the Awin brand as the merger progresses.
In...
Soreto on Referral Marketing and its Impact on Shareable Content
Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...
Snap, Awin and Vouchercloud Join Digital Disruptors Programme
The team behind the Digital Disruptors Programme has announced a number of key brands that will be joining the initiative to encourage the next...
Scaling Ad Buying Costs and Brand Safety in Programmatic
The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...
Top Five Tips For Managing International Affiliate Marketing Campaigns
In an increasingly connected world, a global affiliate marketing strategy is essential for any brand looking to grow their business across borders. Even though...
Are Advertisers Losing Local Market Impact Through Centralising Programmatic?
Spend on programmatically traded media has increased globally year on year since 2011, and most would predict this trend will continue over the next...
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...
