Over Third of Brits Don’t Trust Blockchain Technology
Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...
Is There Real Value in Using Influencer Marketing?
Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...
Amazon Misleads People with ‘Next-Day’ Prime Ads, Says ASA
Although Amazon’s sales have been booming with Prime Day seeing an increase in revenue year-on-year, the e-commerce retailer has come under fire from the...
How to start affiliate marketing business with WordPress
Creating a WordPress website is a relatively straightforward task, and the statistics speak for themselves. There are currently nearly 77 million sites worldwide, with...
Bitmain Invests $3 million in Blockchain-Based Ad Platform tribeOS
Bitmain Technology, China’s crypto mining company, announced it invested $3 million in tribeOS, a digital advertising platform developed on the Bitcoin Cash (BCH) blockchain...
The Telecoms Battle for Media Dominance
One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled...
Seven Ways to Sell Your Boss on Affiliate and Partner Marketing
Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...
Why Influencers Are the Missing Link in Brand Loyalty
In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...
Amazon Streamlines Ad Business to Single Platform
E-commerce giant Amazon is merging its ad business into a single platform so that advertisers will be able to buy campaigns – whether selling...
Apple Set to Remove Apps from its Affiliate Program
Apple has announced that it will be removing apps and in-app purchases from its iTunes Affiliate Program. The changes are due to take effect...
