Financial Times Launches Audience Tool for Advertisers
Financial Times (FT) has released a new multi-platform audience tool (Map) for advertisers in the hope of boosting repeat business.
The media owner has stated...
Snapchat Launches Private Ad Marketplace for Discover Shows
Following feedback from publishers and taking full advantage of programmatic, Snapchat is bringing premium content to its self-serve ads. The self-serve platform is Snapchat’s...
Is This the End for Third Party Data?
With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...
Mavrck Launches New Tools to Combat Influencer Fraud
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues.
Influencer platform Mavrck, a Boston-based influencer marketing...
Marketers Failing to Address Strategic Impact of Voice Search
Digital marketers are aware that voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to...
How to Make your Display Ads Less Disruptive
Is taking a less disruptive approach the best option?
An IAB study that found that 26% of users utilise ad blockers while according to the...
Why Publishers Need to Learn from Past Experiences
By mapping out how we effectively communicate with people, we are able to create campaigns and presentations that are more engaging and most importantly,...
‘BuzzFeed News’ Embraces Programmatic Advertising
BuzzFeed is serious about expanding its content offering and has taken steps to give its more critical journalism its own identity. Last week saw the...
Amazon Cuts Out Ad Agencies, Working Directly With Advertisers
Amazon is reportedly working directly with brands on advertising deals through part of its ad business, Amazon Marketing Services – completely cutting out media...
YouTube Tests New ‘Skip to End’ Ad Format
YouTube has started trialling a new ‘skip to end’ button video ad format, which makes users watch both the first five seconds and the...
