Meet Traffic Puma. The New Affiliate Marketing on the block
Traffic Puma is the newest name in affiliate marketing. You better watch out for this animal. Because it is born to prowl the affiliate...
ICO Issues GDPR Warning to Ad Tech Companies
With rules tightening up by the minute around the General Data Protection Regulations (GDPR), the UK data protection authority, the Information Commissioner's Office (ICO)...
One Fifth of Ad Dollars Spent on Search Ads as Display Budgets Fall
Advertisers around the world are spending more than one-fifth of their ad dollars on search ads with the search advertising market set to reach...
How Affiliates Can Capitalise on Voice Search with Long-Tail Keywords
Four steps for affiliate marketers to ride the wave of voice search with longtail phrases...
One decade after Google launched the Voice Search app for the iPhone,...
NMPi Earns Premium Google Comparison Shopping Partner Badge
Following the launch of their award-winning Google Shopping strategy and Comparison Shopping Service (CSS) through its partnership with DQ&A, digital marketing agency NMPi has...
Thomas Cook Group Collapses as Rescue Bid Falls Through
Thomas Cook Group, including the UK tour operator, has entered into compulsory liquidation as of this morning (September 23) following the failure of talks...
Taboola and Outbrain to Merge and Form New Digital Publisher Powerhouse
Taboola has been announced to acquire fellow content distribution company Outbrain in a deal expected to create a new force for online publishers to...
Is This the End for Third Party Data?
With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...
How to Drive Campaign Performance with Creativity
It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...
Soreto on Referral Marketing and its Impact on Shareable Content
Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...