Traffic puma

Meet Traffic Puma. The New Affiliate Marketing on the block

Traffic Puma is the newest name in affiliate marketing. You better watch out for this animal. Because it is born to prowl the affiliate...
GDPR

ICO Issues GDPR Warning to Ad Tech Companies

With rules tightening up by the minute around the General Data Protection Regulations (GDPR), the UK data protection authority, the Information Commissioner's Office (ICO)...
Ads

One Fifth of Ad Dollars Spent on Search Ads as Display Budgets Fall

Advertisers around the world are spending more than one-fifth of their ad dollars on search ads with the search advertising market set to reach...
Affiliates

How Affiliates Can Capitalise on Voice Search with Long-Tail Keywords

Four steps for affiliate marketers to ride the wave of voice search with longtail phrases... One decade after Google launched the Voice Search app for the iPhone,...
Nmpi

NMPi Earns Premium Google Comparison Shopping Partner Badge

Following the launch of their award-winning Google Shopping strategy and Comparison Shopping Service (CSS) through its partnership with DQ&A, digital marketing agency NMPi has...
Thomas Cook

Thomas Cook Group Collapses as Rescue Bid Falls Through

Thomas Cook Group, including the UK tour operator, has entered into compulsory liquidation as of this morning (September 23) following the failure of talks...
Taboola

Taboola and Outbrain to Merge and Form New Digital Publisher Powerhouse

Taboola has been announced to acquire fellow content distribution company Outbrain in a deal expected to create a new force for online publishers to...
Third party data

Is This the End for Third Party Data?

With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...
Performance based marketing

How to Drive Campaign Performance with Creativity

It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...
referral marketing

Soreto on Referral Marketing and its Impact on Shareable Content

Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...

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