Performance Marketing

Why it’s Time to Stop Saying “Performance Marketing”

The marketing industry is littered with jargon.  This is the industry of “brand equity”, of the “call-to-action”, of “above-the-line” and “below-the-fold”.  In fact, there...
Affiliate Marketing

The Data Science Behind Fraud Detection in Affiliate Marketing

The estimated cost of digital ad fraud worldwide is predicted to rise from $19 billion in 2018 to $44 billion in 2022. While it is difficult...
Advertisers

How Can Advertisers Make the Most Out of Browser Extensions?

We all know what extensions are: additional functionality to your browser. They help us to filter our content, improve our performance, protect us from...
Lead Generation

Run Enhanced Validation on Your Lead Generation

Lead fraud remains one of the largest threats to the success and performance of everyone involved in the world of lead generation and performance...
Amazon

What is Amazon Influencer Marketing, and Why is it Important?

Over the past few years, the rise of influencer marketing — advertising products with the help of individuals with large online followings — has...
Display advertising

Why Publishers Need to Learn from Past Experiences

By mapping out how we effectively communicate with people, we are able to create campaigns and presentations that are more engaging and most importantly,...
Casino Marketing

How To Make Money Through Online Casino Marketing

Technology modernization paved the way for many entrepreneurs to earn online, even without owning their own personal business. This is the concept behind affiliate...
Affiliate marketing, Wordpress

How to start affiliate marketing business with WordPress

Creating a WordPress website is a relatively straightforward task, and the statistics speak for themselves. There are currently nearly 77 million sites worldwide, with...
Crypto

‘Gold-Backed’ Crypto Token’s Promoter Investigated by Florida Regulators

The Takeaway Florida regulators are investigating Karatbars, a German company that’s been promoting a token tied to a Miami “crypto bank” without any banking license...
Pinterest

How Brands Can Generate Massive Revenue With Pinterest

Pinterest is more than just a giant pinboard to gather cool ideas and images; it allows you to share your own inspired ideas— like...

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