Five Big Mobile Marketing Trends Set to Kick Off in 2019
I think we can all agree last year was torrid for the tech industry, with increased concerns over data usage and consumer privacy in...
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
Networks and agencies including Acceleration Partners, Affiliate Future, Awin, CJ, Optimise, Impact, Partnerize, Rakuten Marketing, ShareaSale, Tradedoubler and Tradetracker, as well as a number...
Verizon Media and Microsoft Expand Global Native Advertising Partnership
Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more...
Four Must-Knows to Develop Your Voucher Code Strategy
In the highly competitive e-commerce market, voucher codes have become a key vertical in the performance marketing industry, generating billions in revenue. The use...
How to Improve Your Customer Retention Strategy
Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
Five Digital Marketing Trends & Predictions for 2019
As we welcome 2019, it’s time to look at what this year will bring for advertisers and publishers across our network and for the...
All About That (Fan) Base: The Who, What and How of Influencer Marketing
Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s...
All The Benefits Of Affiliate Marketing
So, if you run your own business, it might not be as easy as you initially thought. Of course, we all want to quit that...
How OOH Advertising Can Reposition Your Brand
To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way. ...
Is Performance Marketing the New Brand Advertising?
The ever-changing face of marketing, where performance marketing, fuelled by creative, media and tech, is gradually overwhelming the old adland-favoured, creative-first advertising model. Have...
