How Can Automation Improve Your PPC Campaign?
As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...
Four Ways Retailer Brands Can Win this Black Friday
How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...
One-Third of UNiDAYS Workforce at Risk of Redundancy
Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to...
Google Withdraws on its Price Comparison Site Scheme
Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...
Influencer Marketing and Why You Need to Take a Data-Driven Approach
Collaboration and authentic partnerships
As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...
Why Big Online Retail Events Mean More than Just Short-Term Success
The rise of mobile shopping and peer-to-peer marketing – from blogs and influencers to dedicated review sites – means research-ready consumers are now able...
Singles’ Day 2018: UK Marketers Missing Out on Global Opportunities, Study Finds
With Singles’ Day just around the corner, UK brands could be missing out as research from Rakuten Marketing has revealed that three quarters (74%)...
Eurail.com to Enhance Digital Marketing Performance with NMPi Solutions
International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...
Why Marketers Need to Break their Addiction to Fixed CPA
With the introduction of improved campaign measurability, marketers have realised they might have let their addiction to installs get the better of them. The...
TopCashback and Quidco to Potentially Form “Prominent Global Force” within Cashback Industry
The agreement, which has been voluntarily submitted to the Competition Markets Authority (CMA) for review, would see both companies join forces under one group...
