How to Get the Most Reach With Your Amazon Ad Campaign
If you’re selling a product and you want to maximise your sales, an Amazon ad campaign is a great way to boost profits. After...
Q&A: BringConnected on Changing Affiliate Marketing for the Better
Tell us about your experience in performance marketing?
I’m the founder & managing director of Bring Digital, a specialist performance marketing agency based in the North...
Digital Ad Spend Up 15% to £6.4 Billion, Finds IAB UK & PwC
Digital advertisers in the UK spent £6.4 billion in the first half of 2018, up 15% year-on-year, according to the IAB UK and PwC...
Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers
Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network.
Utilising...
Why the US is Leading the Media Comeback in Affiliate
It’s no secret that major media publishers now believe display advertising on its own cannot cover the cost of producing quality content, let alone...
Influencer Marketing: An Insider’s View to Influencer Fraud
The headlines around fraud in influencer marketing over the last year have been relentless.
L’Oreal has just introduced a new three-step influencer vetting process. This followed...
Holiday Shopping: UK Consumers Buying from Home-Grown Brands
Online shopping is the growth engine for retail markets and even more so during the holiday season. With flexible payment and shipping options increasing,...
Adobe Advertising Cloud Partners with Flashtalking
Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...
Should Luxury Brands Use Offers?
Mention the word ‘voucher’ or ‘deals’ in front of a luxury brand and be prepared to face the consequences.
While this wouldn’t be expected of...
Shopping Season: How Partnerships Can Boost Holiday Sales
Retailers who are just now starting to turn their attention to holiday planning might feel like they’re already behind the eight ball. The common...
