Five User-Generated Content Marketing Tactics that Win
User-generated content (UGC) is quickly becoming one of the most efficient ways for brands to market themselves.
No longer is UGC viewed as a niche...
One Fifth of Ad Dollars Spent on Search Ads as Display Budgets Fall
Advertisers around the world are spending more than one-fifth of their ad dollars on search ads with the search advertising market set to reach...
Ad Blocking Levels Fall, but Revenue Loss Increases
Ad blocking rates declined to 11.3% in Q3 of 2017, according to results from The Association for Online Publishing’s (AOP) two-year ad blocking audit...
Oh Snap! Why Instagram is the Place to Be
As reports suggest that Snapchat is rapidly falling out of favour, Instagram is apparently stealing the show in the attention of social media influencers....
How Blockchain Will Shake Up Affiliate Marketing
Affiliate marketing has been around almost as long as the internet itself. Amazon launched its Associates program all the way back in 1996. This...
Meet Traffic Puma. The New Affiliate Marketing on the block
Traffic Puma is the newest name in affiliate marketing. You better watch out for this animal. Because it is born to prowl the affiliate...
ANA Acquires Data and Marketing Association
Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...
The Implications of Blockchain for the Affiliate Industry
At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology...
TUNE Incorporates Apple’s Search Ads Attribution API to Quantify App Re-Downloads
Mobile measurement and solutions specialist TUNE has announced the integration of Apple’s updated Search Ads Attribution API to increase the measurement capabilities if its...
