Four Metrics to Help Spot Fraud in Your Affiliate Marketing

Fraud is on the minds of partner and affiliate marketers. After all, any category as large and fast-growing naturally attracts bad actors that want to steal a piece of the action.

While the incidence of fraud in the partner and affiliate channel is lower than for many other sectors of digital, owing to our primary focus on ”hard” metrics like actual purchases versus “soft” measures like impressions and viewability, it makes sense to be concerned and learn more about how fraud affects the category… Read More>>>

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https://performancein.com/news/2018/05/16/four-metrics-help-spot-fraud-your-affiliate-marketing/