Gaming innovation group (GIG) has expanded its business by acquiring STK marketing limited for €62 million. According to the owner, the market will flow in profit with this step and this acquisition of GIG will make GIG services the best leader in the Nordic industry.
According to the reports, STK marketing assets will be €7 million plus for GIG, the share agreements are of 70% from the STK current revenue within the first 12 months of the transaction. All the STK marketing assets will be integrated with the GIG Data proprietary systems and marketing platforms / GIG subsidiary labs and BI.
According to the reports, the Group Chief Executive itself of GIG Robin Reed said, “We have set an ambition for Innovation Labs to become the largest lead generation business in gaming and we are well underway in realizing this. Furthermore, we have now established a leading position in the Nordic affiliate market. In line with previous acquisitions and GIG´s vision, the Stk acquisition will enable Innovation Labs to refer more customers to our B2B partners and thus benefit all parties engaged in the expanding GIG iGaming eco-system
Last February GIG governance moved to strengthen its M&A strategy by securing an SEK 400 million (circa £36 million) bond issuance through the Oslo Stock Exchange. The acquisition of Stk Marketing represents GIG’s fourth affiliate marketing transaction of 2017.
