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Influencers vs Brands: The Future of Influencer Marketing
Influencer marketing has never been more popular. The third-party endorsement and reach that a successful partnership can offer is so irresistible that almost every...
Accurate Programmatic Measurement in a Challenging Sector
Measuring success from digital advertising is particularly challenging in industries where, historically, purchases are made offline. A clear example is the automotive sector where...
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The Future of Affiliate Marketing is Social: How Influencers are Boosting...
As consumers stop clicking and start “swiping up,” affiliate marketers are finding success with influencers.
With 38% of marketers citing affiliate marketing as one of their most...