Loyalty means faithfulness and devotion many retailers say that customer loyalty changes very frequently, if you are attracting customers by just showing them discounts, that’s called bargaining you are not devoted to brands.
To show them genuine and true loyalty work according to their preference for your brand, win their trust and be loyal to them. Find your best customer with the help of any platform like search on social media that who is interacting more with your brand and who is spending more on your brand and comes more but shop less, who are the ones who interact with the brands and which channel they use and which channel they avoid.
Have a look on your failed campaigns, cross check and analyze with the saved customer information and find out the reason behind. What’s the best thing you need to do is you should create campaigns with high conversion rates so that customers are attracted at on go, break the barriers to reach the desire customers, target the interested audience by showing them the good returns in order to increase customer interest.
The other important thing to keep in mind is customer’s satisfaction, offer the exact or relevant product which the customer wants, be loyal in this case as it’s the question of your reputation in front of the customer. On the other hand timing is very important from your side you should be punctual in each and every thing, when the customer checks the other channels you should be listed at least in top three channels.
The last thing which we would suggest all of you, never ever forget or treat bad your old customers, there are many case that from new customer you might getting gold, but that doesn’t means that you forget the “loyal” customer, this how we keep up relation to win customer trust and loyalty.