Marie Claire’s fashion and beauty magazine is set to close its UK print edition after 31 years as it turns into a digital-only offering.
After November, the print magazine will stop with Marie Claire continuing her internet coverage of fashion and beauty. The TI Media-owned title also invests in its affiliate-supported shopping platform, The Marie Claire Edit–a fashion aggregator where clients can search for thousands of products. TI argues that the affiliate platform will become its “major digital income source.”
TI Media, which publishes the magazine, said it is making the change “to best serve the changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles”.
“With a high-profile mode and beauty positioning reflecting their everyday life, for more than three decades, Marie Claire has been leading a dialog on women-related issues, from women’s empowerment campaigns to climate change,” said Marcus Rich, TI Media Chief Executif.
“With our full focus on our digital platforms, we will be proofing our ability to report on these vital and engaging topics in addition to our top-class fashion and beauty offering and media-first brand extensions, The Edit and Fabled by Marie Claire.”
Marie Claire is not the first print title for digital and affiliate movements. Publisher Condé Nast melded the editorial content and e-commerce of the magazine with the launch of the VogueWorld sub-brand earlier this year. The platform relies on an affiliate link model to increase revenue streams for the title through Skimlinks, Amazon and direct retailers.
“We are excited to work with TI Media on this very important development of the Marie Claire brand. After more than 30 years of achievement in the UK, this new digital-first approach provides the launch pad for even more success in the coming decades,” added Jean de Boisdeffre, Marie Claire International’s executive director.