The most difficult step is to choose the platform for obtaining massive traffic for your site, which is best to outsource for your affiliate marketing. Overall if you will analyze then Search Engine Marketing (SEM) is the best platform both in budget and time. The quality of SEM should be best because it can break the company and it can grow the company.
If your company’s employee handles SEM, you need to trust the employee but if in case while working on SEM employee implements wrong keyword budget, then that will be a very high budget lesson to learn. So the best option according to me is to outsource the SEM through affiliates, in order to avoid risk in giving training and hiring them that gives you a good amount of cost which you need to payoff, instead of this you can outsource to affiliates and gain the profit when a sale or lead is generated.
In digital marketing as your company grows up your SEM should also grow, the more you choose the keywords the more your resources will grow, no one is capable of testing so many keywords in one go, outsourcing with affiliate program will help you out no doubt.
The question might be coming in your mind that why you should outsource it you can also give it to SEM agency, the fact here is they will cost you very high according to your keyword budget and they are not guaranteed about the sales and leads that they will get you a sale or not but if you outsource it don’t charge you they will charge you after the lead or sale will be done. So think before you take action and give the SEM work in the correct hands outsource it with affiliates.
If you are currently considering an employee to lead your SEM efforts, you’ll need to trust that their SEM knowledge is credible and that their past experience produced successful results. By outsourcing your SEM to affiliates, you can avoid the risks that come with hiring and training employees, while gaining the benefits of working with established SEM experts, and paying only when a sale or lead is generated.