Marketers to Increase Influencer Marketing Budgets
The influencer marketing channel continues to strive as an avenue for advertising and marketing performance with 62% of marketers set to further grow their...
Five Ways to Innovate Your Data-Driven E-mail Strategies
The volume of branded emails we receive every day will reduce in a post-GDPR world, but, with consumers still skimming through each one, it’s...
Twitter and Facebook Update Ad Transparency Tools to Combat Fake News
Twitter has announced a series of ad transparency tool which will show information about the ads people view and who is running them, addressing...
Google Simplifies its Ad Tech Offering with Google Marketing Platform
Google is rebranding its ad product lineup in an effort to simplify its offering to advertisers, publishers and media owners.
Announcing the news in a blog...
ThriveTracker Headed to Affiliate World Europe 2018 Conference
SARASOTA, Fla.--ThriveTracker, a leading web and mobile tracker for media buyers and performance marketers, will be attending this year’s Affiliate World Europe Conference, held...
The Language of Marketing and Artificial Intelligence
AI is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to...
Four Ways to Master Affiliate Marketing in South East Asia
E-commerce sales in Asia-Pacific are growing like nowhere else. According to eMarketer Retail, e-commerce sales grew 31.1% in 2017 to $1.349 trillion. Increasing income...
Facebook Advertising: Five ‘Secret’ Steps to Lower CPA
It’s every performance marketer’s worst nightmare. You’ve logged long hours piecing together a campaign plan, convinced that you’ve found the formula that will win...
How to increase sale with an Affiliate marketing
Affiliate marketing is the most powerful tool for increasing the sale. It is the most profitable way to earn money. Affiliate marketing is a...
Rakuten Marketing Expands Affiliate Network to Merchants in France
Global affiliate network Rakuten Marketing has announced the extension of its affiliate network to local merchants in France as it continues to strengthen its...
