Kinnect, formerly known as Social Kinnect, won the mandate for digital marketing and media buying for the apparel business of Park Avenue (part of Raymond Ltd.), following a multi-agency pitch.
This will deepen the association between Kinnect and The Raymond Group across Park Avenue, Raymond Realty, Raymond Rewards, and Raymond Custom Tailoring.
Speaking of the win, Kinnect CEO Rohan Mehta says, “Kinnect is excited to join forces with Park Avenue to make the brand of heritage even more relevant in ready-to-wear fashion age. Digital has become the primary medium for influencing fashion trends and buying behavior, and the fashion retail space expertise of Kinnect makes us the ideal partner for the digital journey of Park Avenue.
Launched in 1986, Park Avenue provides well-dressed men and women with stylish and innovative wardrobe solutions. The designs of Park Avenue embody the world’s most modern fabric, styling, palettes and trends. The brand hosts a variety of offers from a high-powered business meeting to a weekend social affair. Park Avenue has now evolved into an innovation brand that provides the corporate world with new and exciting styles.
