Rakuten Marketing today announced that at this year’s International Performance Marketing Awards (IPMAs), they were named “Best Affiliate Network.” The award noted the strategic international orientation and scope of Rakuten Marketing as well as double-digit growth in the UK. And an expanding global presence as a justification why Rakuten Marketing is “one of the most sought-after marketing channels in the world.” The Rakuten Marketing team won a total of four awards at the London De Vere Grand Connaught Rooms ceremony.
“We are extremely thrilled to be recognized by leading advertisers and publishers at the IPMAs this year,” says Anthony Capano, International M.D. at Rakuten Marketing. “I’m personally proud of our amazing teams across the globe—and their commitment to bring the best solutions and expertise to our loyal partners across all regions around the world.”
In addition to the coveted “Best Affiliate Network Award,” Rakuten Marketing won the following awards:
- “Best Performance Marketing Campaign, APAC”
- “Best Retail Campaign”
- “Best Team in Performance Marketing”
The “Best Affiliate Network” and “Best Team in Performance Marketing” Awards were voted for by the industry, making these two awards particularly prestigious.
In collaboration with AMEX Korea and MATCHESFASHION, both won the “Best Quality Advertising Strategy (APAC)” and the “Best Retail Promotion Awards.” The “Best Performance Marketing Campaign, APAC Award” calls the partnership one of the “most promising performance marketing campaigns in the APAC region.” Also highlighted was the intricate approach of Rakuten Marketing to cross-channel and publisher choice as a key factor in winning. Similarly, the impressive global and cross-channel initiatives of Rakuten Marketing — driving sales through influencer marketing, device focus, and social media strategies in more than 160 countries — impressed the judges for the “Best Retail Campaign” win.
“It’s important for us to share these wins with our long-standing partner MATCHESFASHION and our exclusive partner AMEX Korea,” Capano says. “Our success at IPMAs is a direct reflection of our continuing investment in our international business and our global clients, publishers and partners.” Rakuten’s “Best Team in Quality Marketing” win is seen as an important milestone for the group, with a dedication to quality at the heart of its affiliate market.
“I’m so proud to be working alongside what was selected as the industry’s best squad,” Capano says.
“The entire team absolutely deserves this award, and it is a direct reflection of their hard work and passion to find advertisers and publishers their next customer.”
About Rakuten MarketingRakuten Marketing industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance.