Leading trade content platform Skimlinks has announced a strategic partnership with Commission Factory’s performance marketing network with a bid to strengthen and expand opportunities for premium publishers across the APAC region.
Over the past 12 months, Skimlinks has been actively increasing the number of publishers it has been working with across the APAC region–now working with local publishers including Nine Entertainment, Indochine Media and South China Morning Post, as well as expanding existing UK and US partnerships with Hearst, Conde Nast and Verizon to cover the region.
As part of the strategic partnership, Skimlinks publishers will have access to detailed performance reporting metrics for advertisers working with the Commission Factory. With the click, conversion and order value metrics at the individual publisher domain level, this level of transparency will provide advertisers with the in-depth insights they need to see which publishers drive their performance for the first time.
Advertisers will also be able to set tailor-made rates for Skimlinks publishers directly on the Commission Factory platform, enabling them to reward those publishers who drive sales for them.
“We’ve been expanding actively into the Asia Pacific region and we’re excited that this partnership with Commission Factory will give our publishers access to the region’s leading advertisers. We look forward to working closely with Commission Factory to connect their advertisers with the top publishers working through Skimlinks, “Sebastian Blanc said.
“We are excited about this partnership because it means exponential growth through our network for our advertisers and Skimlinks publishers. Full control and visibility means that advertisers can provide their publishers with the tools they need and optimize the partnerships they have in place, “added Zane McIntyre, Commission Factory CEO.
