Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director of India Operations at Twitter India said, “There are 1.1 billion expected smartphone users in India by 2024, Internet users in rural India are growing at a rate of 35 percent and Indians as a whole are expected to consume 18 GB of information pe. “This development in how individuals consume data and communicate with each other has also inspired brands to take measures in a fresh direction,” he added. It has motivated these advertisers to develop beyond unilateral communication and move towards participatory design.
The theme of the flagship case was ‘ Age of MadTech ‘ and the debates focused on ‘ Marketing Future. ‘ High-profile industry stalwarts who shared insights into technology developments in advertising and marketing attended the meeting.
Conference speakers believed that digital was the way forward for brands to attain the greatest RoI, as well as building confidence and engagement with customers. The speakers said digital would play a critical part in capturing and engaging with that generation, being the era of millennials. To capture their imagination, this would also present interesting difficulties for brands.
It is relevant to note that India’s digital marketing landscape is phenomenally increasing and anticipated to multiply in the future. According to a DAN report, the Indian digital advertising market was pegged at Rs 61,878 crore as of 2018 and is expected to expand to a market size of Rs 85,250 crore with a CAGR of 10.62 percent by 2021. Thus, the conclave offered an outstanding platform for attending delegates to network and engaging with industry colleagues who addressed the recent’ martech’ trends and discussed methods through the creative strategy to continue the development momentum.
Commenting on the achievement of the 15th Marketing Conclave, IAMAI Vice President Gaurav Chopra said, “The meeting is an excellent platform to explore the MADTech Age for aspiring marketers from different sectors. Marketing and advertising brotherhood experts shared fantastic stories about how many brands have evolved over time using the correct combination of marketing, advertising, and technology. IAMAI is working with the sector to further push the envelope for industry improvement.
The conclave was attended by high-profile industry stalwarts including Manish Maheshwari, Managing Director, Twitter India; Vivek Bhargava, CEO, DAN Performance Group; Anita Nayyar – CEO, India and South-East Asia, Havas Media Group; Prasanjeet Dutta Baruah – Business Head, Technology, Automotive, Facebook; Robert Hain, Senior Product Manager, IBM; Charles Ross, Asia Editorial Director, The Economist Intelligence Unit; Deepali Naair, Director Marketing India and South Asia, IBM and Sunder Madakshira, Head – Marketing, Adobe who shared their expert views on the changing marketing dynamics. The conclave acted as strong learning platform for delegates to understand the various new-age marketing trends and methods.
Some of the top brands who attended the conclave are Alt Balaji, Amazon, Asian Paints, Axis Bank, BookMyShow, Cipla, Dream 11, Eros Now, Godrej, GroupM, HDFC Bank, Hotstar, ICICI Bank, JioSavaan, Kotak Mahindra Bank, Marico, Nykaa, Pantaloons, Radio City, Red Chillies Entertainment, McDonald’s, SBI, Sony Liv, Star Entertainment, Tata Sky, Times Network, Vodafone Idea Limited, Yashraj Films, Yes Bank, Yatra.com and Zee5.
The audience – content creators, marketing and advertisement professionals, publishers, startups and digital marketers at the conference got the opportunity to experience and understand new-age marketing methods. Some of the highlights of the conclave were around discussions on trending topics (such as AI in Marketing, Importance of UI/UX in Digital Marketing, Data-Driven Marketing, Marketing Automation), insightful keynotes, Debates and chats which was well-received by them.
About IAMAI
Fifteen years after its establishment, the association is still the only professional industry body representing the online industry in India. The association is registered under the Societies Act and is a recognized charity in Maharashtra. With a membership of nearly 300 Indian and overseas companies, and with offices in Delhi, Mumbai, Bangalore, and Kolkata, the association is well placed to work towards charting a growth path for the digital industry in India.
Visit: https://marketingconclave.in/
