Home Tags Acquisitions And Mergers

Tag: Acquisitions And Mergers

Campaign Monitor Enhances Real-Time Personalisation with Key Acquisitions

CM Group — a hub of marketing technology companies including Campaign Monitor, Delivra and Emma — has announced the acquisitions of Sailthru and Liveclicker,...

Verizon Media and Microsoft Expand Global Native Advertising Partnership

Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more...

Sovrn Acquires VigLink to Expand its Suite of Publisher Products

After recently raising $25 million in new funding, tech firm Sovrn has acquired San Francisco-based affiliate company VigLink. Sovrn enables a professional class of storytellers...

Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion

Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...

Awin and affilinet Unify As Merger Progresses

Following a successful first year as part of global affiliate network Awin, affilinet is now operating under the Awin brand as the merger progresses. In...

IPG Acquires Acxiom Corporation’s Data-Driven Marketing Division for $2.3 Billion

Interpublic Group (IPG) has acquired Acxiom Corporation’s data-driven marketing division, Acxiom Marketing Solutions (AMS), in a deal worth $2.3 billion. The deal was approved unanimously...

ANA Acquires Data and Marketing Association

Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...

LATEST EVENTS