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Suspending Inactive Affiliates – Is This a Good Strategy?

Affiliate managers and their approach also differ among affiliate managers, whether managed in-house, company, or network. A network of forums, blogs, influencers marketing clients...

Why Partnerships are the Hot New Performance Channel

In the hyper-competitive performance marketing game, finding an advantage is becoming more and more difficult. Typical consumers see thousands of ad emails every day,...

How to Win Back Consumer Trust Using Responsible Data Usage in...

Understanding the driving force behind issues about consumer privacy is essential to making accountable and ethical decisions about the proper use of consumer information....

Would you like to benchmark your affiliate data? Try the Benchmarker...

Marketers need information in order to comprehend how the sector performs for their partner and affiliate programmes.Partnerize has launched its new Retail Partnership Benchmarking Tool to help brand leaders get the insights they need.This new web-based application enables partners and affiliate marketers to compare program metrics against crowdsourced industry benchmarks.By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with average data from other major partners and affiliate marketers. Why a benchmarker  At Partnerize, our mission is to improve partnership efficiency and sophistication by applying data and advanced technology to every aspect of partner management.This simple tool gives brands access to more insights so that they can understand their brand performance in the context of vertical retail as a whole.The new tool was designed to enable members of the global partnership community to help each other by sharing insights and data.Brands are invited to participate irrespective of the network or platform products and services they use.At launch, we have one benchmarker that aggregates data for all participating retail brands. We hope to obtain sufficient data over time for measurements and analyses to reflect variations in regions and categories. How the benchmarker works Is simple...

How to Make Your Affiliate Program Attractive to Publishers

Affiliate marketing is on the advance. An IAB report last year said spend on affiliate in the UK grew 6% and publishers have begun to reap the...

Taking Affiliate Worldwide: Top Tips for Global Program Success

Not long ago, it was a straightforward process for companies to go global. They picked the countries that showed high ecommerce potential—the options were...

11 Ways to Improve Your Partner and Affiliate Performance

Sometimes the right path to better performance is all about "quick wins" — small, incremental gains that can add up to serious revenue over...

Publishers & Advertisers – Relationships Are Worth Paying Attention To

As a network it is our priority to ensure we can support the relationship between publishers and advertisers as best we can, to optimise...

The Power of Partnerships for Business Growth

We’re in a world where competition in any industry is rife. There is so much choice, an abundance of options and a new idea...

Tradedoubler Unveils Plans for Transparent Affiliate Marketing

Tradedoubler has today (February 28) unveiled plans for an open platform that aims to utilise blockchain technology to enable automated, direct and transparent relationships...

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