Home Tags Data Collection

Tag: Data Collection

What Does The Future Hold for Web-Based Tracking?

The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing. First, there...

Ad Servers and Attribution: a Post-GDPR View

Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...

Over Third of Brits Don’t Trust Blockchain Technology

Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...

LATEST EVENTS