Tag: Data Collection
ICO Guidance, Cookies Consent and the Next Steps
It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...
What Does The Future Hold for Web-Based Tracking?
The problem with tracking
2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing. First, there...
Ad Servers and Attribution: a Post-GDPR View
Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...
Over Third of Brits Don’t Trust Blockchain Technology
Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...