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ICO Guidance, Cookies Consent and the Next Steps

It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...

Automation and the Future of Data Analysis

A career in data tends to attract people with a certain kind of mindset – the one that sees thousands of rows of data...

Affiliate Marketing – What Can Advertisers and Publishers Expect in 2019?

From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...

AI-Driven Brands to Reap the Rewards of Rising Ad Spend

Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign...

Campaign Monitor Enhances Real-Time Personalisation with Key Acquisitions

CM Group — a hub of marketing technology companies including Campaign Monitor, Delivra and Emma — has announced the acquisitions of Sailthru and Liveclicker,...

How to Improve Your Customer Retention Strategy

Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...

Measuring ROI on an Attribution Basis During Peak Holiday Season

What is seasonality? Seasonality is a set of predictable market changes that you can apply from previous years. It’s useful to this because you...

Four Ways Retailer Brands Can Win this Black Friday

How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...

Influencer Marketing and Why You Need to Take a Data-Driven Approach

Collaboration and authentic partnerships As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...

Eurail.com to Enhance Digital Marketing Performance with NMPi Solutions

International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...

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