Tag: Data-Driven Marketing
IPG Acquires Acxiom Corporation’s Data-Driven Marketing Division for $2.3 Billion
Interpublic Group (IPG) has acquired Acxiom Corporation’s data-driven marketing division, Acxiom Marketing Solutions (AMS), in a deal worth $2.3 billion.
The deal was approved unanimously...
Criteo Launches Open-Source AI Lab to Educate New Technologies
ArtiWith artificial intelligence (AI) and machine learning technology making waves in the digital advertising space, ad tech platform Criteo has launched an open-source AI...
Accurate Programmatic Measurement in a Challenging Sector
Measuring success from digital advertising is particularly challenging in industries where, historically, purchases are made offline. A clear example is the automotive sector where...
Where We Are Today With Machine Learning
It’s the tendency of media reporting on the advertising industry to always be forward-facing and on the look-out for the next ‘next big thing’....
Five Ways to Innovate Your Data-Driven E-mail Strategies
The volume of branded emails we receive every day will reduce in a post-GDPR world, but, with consumers still skimming through each one, it’s...
Why ‘Creativity’ Is Vital in the Age of Data-Driven Marketing
Established businesses and nimble disruptors alike must innovate to keep pace with the market trajectory, and this is certainly true within the world of...
ANA Acquires Data and Marketing Association
Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...
Pushing the Need for a Multi-Touch Attribution Model
As an affiliate agency wishing to evolve beyond over affiliate services, R.O.EYE needed to move away from just looking at performance on a ‘last-click’...
TUNE Incorporates Apple’s Search Ads Attribution API to Quantify App Re-Downloads
Mobile measurement and solutions specialist TUNE has announced the integration of Apple’s updated Search Ads Attribution API to increase the measurement capabilities if its...
Six Health Checkups for Your Partner Marketing
Many brands have been active in the partner and affiliate marketing spaces for some time. These days, the sector drives tens of billions of...
