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Social Media Week Bristol Returning in June 2019

Global media conference Social Media Week (SMW) returns to Bristol from June 10 to 14, introducing a curated stream of inspirational events, talks and...

Why and How Influencers are Measured Differently Within Affiliate Marketing Programs

Traditionally influencer marketing and affiliate marketing were treated as two separate strategies and managed by two separate teams. While affiliate marketing focused on web...

New VogueWorld Platform to Embrace Affiliate Link Model

Publisher Condé Nast is melding the magazine’s editorial content and e-commerce with the launch of the digital new sub-brand, VogueWorld. VogueWorld is an expansion of...

Affiliate Marketing – What Can Advertisers and Publishers Expect in 2019?

From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...

Five Big Mobile Marketing Trends Set to Kick Off in 2019

I think we can all agree last year was torrid for the tech industry, with increased concerns over data usage and consumer privacy in...

All About That (Fan) Base: The Who, What and How of...

Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s...

Why Are so Many Advertisers Turning to Instagram Stories?

Instagram’s boom was one of the most exciting areas of digital advertising growth we witnessed in 2018. This year alone, Instagram has surged from...

Influencer Marketing and Why You Need to Take a Data-Driven Approach

Collaboration and authentic partnerships As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...

Influencer Marketing: An Insider’s View to Influencer Fraud

The headlines around fraud in influencer marketing over the last year have been relentless. L’Oreal has just introduced a new three-step influencer vetting process. This followed...

IMSHOW18: Data Is the Future of Influencer Marketing

Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...

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