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What is Amazon Influencer Marketing, and Why is it Important?

Over the past few years, the rise of influencer marketing — advertising products with the help of individuals with large online followings — has...

When Repurposing Influencer Content Goes Wrong

When you think about influencers in social media, celebrities and star athletes may come to mind. An influencer, though, is anyone with significant social...

How Affiliates Influence Consumer Buying Decisions

Marketing psychology is a constantly evolving field, as the marketing landscape becomes ever more interconnected and complex. There is a limited spectrum of what...

Instagram Checkout and What this Means for Affiliates

Americans are exposed to nearly 10,000 ads each day—content saturation that makes resonating with consumers in any meaningful way, a modern marketer’s Everest. Brands are...

Social Media Week Bristol Returning in June 2019

Global media conference Social Media Week (SMW) returns to Bristol from June 10 to 14, introducing a curated stream of inspirational events, talks and...

Why and How Influencers are Measured Differently Within Affiliate Marketing Programs

Traditionally influencer marketing and affiliate marketing were treated as two separate strategies and managed by two separate teams. While affiliate marketing focused on web...

New VogueWorld Platform to Embrace Affiliate Link Model

Publisher Condé Nast is melding the magazine’s editorial content and e-commerce with the launch of the digital new sub-brand, VogueWorld. VogueWorld is an expansion of...

Affiliate Marketing – What Can Advertisers and Publishers Expect in 2019?

From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...

Five Big Mobile Marketing Trends Set to Kick Off in 2019

I think we can all agree last year was torrid for the tech industry, with increased concerns over data usage and consumer privacy in...

All About That (Fan) Base: The Who, What and How of...

Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s...

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