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Five Big Mobile Marketing Trends Set to Kick Off in 2019

I think we can all agree last year was torrid for the tech industry, with increased concerns over data usage and consumer privacy in...

All About That (Fan) Base: The Who, What and How of...

Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s...

Why Are so Many Advertisers Turning to Instagram Stories?

Instagram’s boom was one of the most exciting areas of digital advertising growth we witnessed in 2018. This year alone, Instagram has surged from...

Influencer Marketing and Why You Need to Take a Data-Driven Approach

Collaboration and authentic partnerships As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...

Influencer Marketing: An Insider’s View to Influencer Fraud

The headlines around fraud in influencer marketing over the last year have been relentless. L’Oreal has just introduced a new three-step influencer vetting process. This followed...

IMSHOW18: Data Is the Future of Influencer Marketing

Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...

Five Steps to Making the Most Impact from Influencer Marketing

Whether it be a singular opportunity outside of existent marketing efforts or something that can be associated with a current program, thinking of influencer...

Instagram Introduces Shopping Tab to its Explore Page

Ahead of the launch of a standalone shopping app, Instagram has introduced even more opportunities for e-commerce on the platform with the announcement of...

Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?

As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...

Soreto on Referral Marketing and its Impact on Shareable Content

Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...

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