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Facebook Trialling Augmented Reality Ads in News Feed

The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...

Influencers vs Brands: The Future of Influencer Marketing

Influencer marketing has never been more popular. The third-party endorsement and reach that a successful partnership can offer is so irresistible that almost every...

Marketers to Increase Influencer Marketing Budgets

The influencer marketing channel continues to strive as an avenue for advertising and marketing performance with 62% of marketers set to further grow their...

Twitter and Facebook Update Ad Transparency Tools to Combat Fake News

Twitter has announced a series of ad transparency tool which will show information about the ads people view and who is running them, addressing...

The Future of Affiliate Marketing is Social: How Influencers are Boosting...

As consumers stop clicking and start “swiping up,” affiliate marketers are finding success with influencers. With 38% of marketers citing affiliate marketing as one of their most...

Five User-Generated Content Marketing Tactics that Win

User-generated content (UGC) is quickly becoming one of the most efficient ways for brands to market themselves. No longer is UGC viewed as a niche...

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