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Twitter’s Embedded Timelines Help Publishers Earn More Revenue

The Twitter Timeline Program is the first ad program that allows publishers to offer high-quality, real-time content to their audiences and drive incremental revenue...

Three SEO Myths You Need to Forget About

In the early 1990s, the first websites contained very basic information and functionality. As the number of consumers using the internet grew, so did...

Mavrck Launches New Tools to Combat Influencer Fraud

With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing...

Marketers Failing to Address Strategic Impact of Voice Search

Digital marketers are aware that voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to...

How to Drive Campaign Performance with Creativity

It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...

Google Simplifies its Ad Tech Offering with Google Marketing Platform

Google is rebranding its ad product lineup in an effort to simplify its offering to advertisers, publishers and media owners. Announcing the news in a blog...

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