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TSB and Partnerize Renew Partner Automation Solution Contract

Partnerize, the leading provider of global brand partner marketing solutions, announced the extension of its contract with TSB, a major UK retail bank with...

The Role of AI: it’s for Marketing, Not Just for Life

Would you trust a robot to pick out a wedding dress for you? Would you rely on an algorithm to buy a shirt you’ve...

Why Partnerships are the Hot New Performance Channel

In the hyper-competitive performance marketing game, finding an advantage is becoming more and more difficult. Typical consumers see thousands of ad emails every day,...

Maximising Your Brand’s Performance Through YouTube – Thinking, Planning, Doing

With one billion hours of video watched daily on YouTube and more than 6/10 individuals preferring internet content over television, according to Google, it...

10 Signs Your User Acquisition Campaign is Being Compromised

Fraudsters are finding new and sophisticated methods of defrauding publicity efforts-all while trying to remain imperceptible and unscathed. But as fraudsters develop, so do advertisers....

The Washington Post Ad Tech Platform Target’s Google and Facebook Duopoly

A new ad tech platform has been launched by the Washington Post (TWP) to help publishers counter the loss of online revenue on major...

The Power of Integrated Systems: Maximising Your Return on Investment

There has been a lot of discussion over the all-in - one approach to systems over the integrated strategy in latest years. For example,...

Automation and the Future of Data Analysis

A career in data tends to attract people with a certain kind of mindset – the one that sees thousands of rows of data...

Are Publishers Ready to Take Advantage of Voice Search?

As we step into the era of voice search, the opportunities for affiliate marketing continue to expand. In 2019 over a fifth of the...

Affiliate Marketing – What Can Advertisers and Publishers Expect in 2019?

From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...

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