Tag: Performance Marketing Technology

With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing...

Digital marketers are aware that voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to...

In a survey carried out to understand the current and future impact of artificial intelligence (AI) on digital advertising, 80% of the respondents agreed...

It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...

ROI agency Zenith has announced a new function to drive performance services for its global clients, which will be led the agency’s newly appointed...

Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...

Despite consumer appetite for AI-powered customer experiences, businesses are prioritising traditional metrics over customer preferences. The report, ‘The Secret to Winning Customers’ Hearts with...

It’s no longer about text-only, but also visuals. In fact, over three billion photos are shared daily on social media with only an estimated...

It might not be a new concept or the latest industry buzzword but, in an increasingly mobile-centric world, performance marketing is on the rise...