Tag: Performance Marketing Technology
Criteo Launches Open-Source AI Lab to Educate New Technologies
ArtiWith artificial intelligence (AI) and machine learning technology making waves in the digital advertising space, ad tech platform Criteo has launched an open-source AI...
Where We Are Today With Machine Learning
It’s the tendency of media reporting on the advertising industry to always be forward-facing and on the look-out for the next ‘next big thing’....
Google Simplifies its Ad Tech Offering with Google Marketing Platform
Google is rebranding its ad product lineup in an effort to simplify its offering to advertisers, publishers and media owners.
Announcing the news in a blog...
The Language of Marketing and Artificial Intelligence
AI is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to...
Why ‘Creativity’ Is Vital in the Age of Data-Driven Marketing
Established businesses and nimble disruptors alike must innovate to keep pace with the market trajectory, and this is certainly true within the world of...
Impact Strengthens EMEA Team with Three Key Hires
International performance marketing company Impact has announced the appointments of Sam Crocker, Nina Nguyen and Paresh Parmar as the firm continues to bolster its EMEA...
Oh Snap! Why Instagram is the Place to Be
As reports suggest that Snapchat is rapidly falling out of favour, Instagram is apparently stealing the show in the attention of social media influencers....
The Implications of Blockchain for the Affiliate Industry
At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology...
Pushing the Need for a Multi-Touch Attribution Model
As an affiliate agency wishing to evolve beyond over affiliate services, R.O.EYE needed to move away from just looking at performance on a ‘last-click’...
TUNE Incorporates Apple’s Search Ads Attribution API to Quantify App Re-Downloads
Mobile measurement and solutions specialist TUNE has announced the integration of Apple’s updated Search Ads Attribution API to increase the measurement capabilities if its...
