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Banner Ads 120% More Effective Than Video Ads, Finds Report

The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...

It’s Time For The Industry to Combat Brand Safety Issues

Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...

Why the Visual Web Demands a New Approach to Brand Safety

It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...

Why Marketers Need to Break their Addiction to Fixed CPA

With the introduction of improved campaign measurability, marketers have realised they might have let their addiction to installs get the better of them. The...

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...

Mindshare Launches Blockchain Alliance to Deliver Transparency in Programmatic

Global media and marketing company Mindshare has announced its first prototype for its blockchain programmatic alliance, signing a number of key partners as part...

Scaling Ad Buying Costs and Brand Safety in Programmatic

The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...

Are Advertisers Losing Local Market Impact Through Centralising Programmatic?

Spend on programmatically traded media has increased globally year on year since 2011, and most would predict this trend will continue over the next...

How Advertisers & Premium Publishers Can Stand Up to Ad Tech

Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...

Marketers Place Ads on Unsafe Sites Amid Brand Safety Concerns

Research from Sizmek reveals the extent of brand safety concerns among marketers, with 38% of marketers surveyed admitting to having placed an ad on...

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