Tag: Programmatic Advertising
ICO Issues GDPR Warning to Ad Tech Companies
With rules tightening up by the minute around the General Data Protection Regulations (GDPR), the UK data protection authority, the Information Commissioner's Office (ICO)...
Advertisers Need to Start Thinking of Digital as a Brand Building...
Brands should be spending around 60% of their advertising budget on long-term brand building, and 40% on short-term performance marketing, according to Binet and...
The Ozone Project and OpenX Partner to Increase Publisher Monetisation
Programmatic advertising platform The Ozone Project has partnered with advertising exchange OpenX in order to increase monetisation for publishers' digital ad inventory.
The partnership will allow buyers to access...
MediaMath Partners With White Ops to Tackle Ad Fraud
Programmatic advertising company MediaMath has partnered with cybersecurity company White Ops in a bid to protect advertisers, agencies and publishers from sophisticated invalid traffic...
Should Advertisers Care About Out-of-Home Advertising Right Now?
Out-of-home (OOH) is enjoying something of a renaissance, to put it mildly. As the latest numbers from agencies Magna and Zenith both show, OOH spend is on the...
European Brands Moving Programmatic Advertising In-House, IAB Finds
It is believed that European brands are moving their programmatic advertising trading in-house, according to a report from the Interactive Advertising Bureau (IAB). The survey found...
Rakuten Marketing DealMaker London 2019 Highlights
DealMaker London made its mark in the UK capital on April 3, bringing over 600 advertisers and publishers under one roof at The Brewery...
How Accessible is Programmatic TV Advertising to SMBs?
In 2019, mainstream TV and radio advertising is finally in the grasp of small and medium-sized businesses (SMBs). SMBs have always been largely locked...
Banner Ads 120% More Effective Than Video Ads, Finds Report
The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...
It’s Time For The Industry to Combat Brand Safety Issues
Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...
