Tag: Programmatic Advertising
Snapchat Launches Private Ad Marketplace for Discover Shows
Following feedback from publishers and taking full advantage of programmatic, Snapchat is bringing premium content to its self-serve ads. The self-serve platform is Snapchat’s...
‘BuzzFeed News’ Embraces Programmatic Advertising
BuzzFeed is serious about expanding its content offering and has taken steps to give its more critical journalism its own identity. Last week saw the...
Amazon Cuts Out Ad Agencies, Working Directly With Advertisers
Amazon is reportedly working directly with brands on advertising deals through part of its ad business, Amazon Marketing Services – completely cutting out media...
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Greater Transparency Makes Demand-Side Platforms More Effective
When analysing the profitability of an assortment of ad channels, there can be a lot of information presented without very much clarity. Some demand-side...
Accurate Programmatic Measurement in a Challenging Sector
Measuring success from digital advertising is particularly challenging in industries where, historically, purchases are made offline. A clear example is the automotive sector where...
The Language of Marketing and Artificial Intelligence
AI is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to...
