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The Ozone Project and OpenX Partner to Increase Publisher Monetisation

Programmatic advertising platform The Ozone Project has partnered with advertising exchange OpenX in order to increase monetisation for publishers' digital ad inventory. The partnership will allow buyers to access...

Mobile Commerce Platform Button Secures $30 Million Series C Funding

Mobile commerce platform Button has today (June 25) announced that it has raised $30 million in Series C funding with Icon Ventures leading the round. Capital...

Publishers Losing Out from Behavioural Ad Targeting, US Study Finds

While behavioural advertising/cookie-based targeting has been a key revenue strategy for publishers in recent years, a new study in the US has questioned whether...

Amazon in Talks to Reward Publishers in Return of Reaching Shoppers...

Online e-commerce giant Amazon is reportedly in talks with some of the leading US publishers over a deal which could see the company reward...

Link Rot – An Old Marketing Challenge That Deserves Your Attention

At a recent affiliate conference, I attended several panels and presentations that raised the issue of lost revenue from broken links. While some of...

New VogueWorld Platform to Embrace Affiliate Link Model

Publisher Condé Nast is melding the magazine’s editorial content and e-commerce with the launch of the digital new sub-brand, VogueWorld. VogueWorld is an expansion of...

Sovrn Acquires VigLink to Expand its Suite of Publisher Products

After recently raising $25 million in new funding, tech firm Sovrn has acquired San Francisco-based affiliate company VigLink. Sovrn enables a professional class of storytellers...

Five Tips For Measuring the Real Value of Publisher Partnerships

According to Gartner's CMO spend report, marketing budgets are continuing to grow. However, the growth in spending comes with an increase in expectations. The report...

One-Third of UNiDAYS Workforce at Risk of Redundancy

Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to...

TopCashback and Quidco to Potentially Form “Prominent Global Force” within Cashback...

The agreement, which has been voluntarily submitted to the Competition Markets Authority (CMA) for review, would see both companies join forces under one group...

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