Tag: Publisher News and Strategies
Marketers to Increase Influencer Marketing Budgets
The influencer marketing channel continues to strive as an avenue for advertising and marketing performance with 62% of marketers set to further grow their...
Newspaper Publishers to Launch Ad Business, The Ozone Project
With this year’s Cannes Lions International Festival of Creativity underway, news has emerged that the Guardian, along with the Telegraph and News UK is...
Coupons & Cashback Deals Completed Within 24 Hour, CJ Affiliate Finds
The majority of sales driven by coupon and cashback offers are completed within 24 hours, according to affiliate network CJ Affiliate’s Cross-Device Intelligence Report.
Looking...
Ad Blocking Levels Fall, but Revenue Loss Increases
Ad blocking rates declined to 11.3% in Q3 of 2017, according to results from The Association for Online Publishing’s (AOP) two-year ad blocking audit...