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Why Partnerships are the Hot New Performance Channel

In the hyper-competitive performance marketing game, finding an advantage is becoming more and more difficult. Typical consumers see thousands of ad emails every day,...

Maximising Your Brand’s Performance Through YouTube – Thinking, Planning, Doing

With one billion hours of video watched daily on YouTube and more than 6/10 individuals preferring internet content over television, according to Google, it...

ITP 2.2:How is the Affiliate Industry Future-Proofing Tracking?

Intelligent Tracking Prevention (ITP) from Apple is moving forward. The Safari function was launched in 2017, aimed at curtailing the use of cookies for cross-site...

How to Win Back Consumer Trust Using Responsible Data Usage in...

Understanding the driving force behind issues about consumer privacy is essential to making accountable and ethical decisions about the proper use of consumer information....

YouTube and Diversifying into Alternative Traffic Sources

Have you left YouTube out of the digital marketing strategy of your company? If so, your brand is missing on a platform that streams...

Are Trusted Marketplaces the Right Solution to Ensure Media Quality?

Businesses are looking for more than baseline brand security after two years of media quality scandals; they want brand suitability. And many seek Trusted...

The Power of Integrated Systems: Maximising Your Return on Investment

There has been a lot of discussion over the all-in - one approach to systems over the integrated strategy in latest years. For example,...

What are the Most Important Skills for Future Marketers?

The demand for multi-skilled marketers has never been higher, but there is an ongoing issue that there is not sufficient talent in the industry...

How to Make Your Affiliate Program Attractive to Publishers

Affiliate marketing is on the advance. An IAB report last year said spend on affiliate in the UK grew 6% and publishers have begun to reap the...

Grow Your Business in a Downturn by Optimising Advertising Instead of...

Have businesses faced a more unpredictable time in living memory? Whatever your personal feelings regarding the political and economic climate, the current uncertainty makes...

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