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How to Scale ‘Creative’ in Performance Marketing

With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...

How Affiliate Payments Need to Improve in 2019

2018 has left affiliate market in a disarray. European GDPR compelled digital corporations to review their privacy policy, whereas massive data leaks triggered extensive...

Banner Ads 120% More Effective Than Video Ads, Finds Report

The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...

AI-Driven Brands to Reap the Rewards of Rising Ad Spend

Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign...

Four Must-Knows to Develop Your Voucher Code Strategy

In the highly competitive e-commerce market, voucher codes have become a key vertical in the performance marketing industry, generating billions in revenue. The use...

How to Improve Your Customer Retention Strategy

Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...

How OOH Advertising Can Reposition Your Brand

To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way. ...

It’s Time For The Industry to Combat Brand Safety Issues

Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...

Why Are so Many Advertisers Turning to Instagram Stories?

Instagram’s boom was one of the most exciting areas of digital advertising growth we witnessed in 2018. This year alone, Instagram has surged from...

The Rise of Social Proof and Why it is Such a...

Whether you know it or not, social proof has influenced major decisions in your life. The effect has been proven to shape consumer choices...

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