Home Tags Strategies for Advertisers

Tag: Strategies for Advertisers

The Power of Partnerships for Business Growth

We’re in a world where competition in any industry is rife. There is so much choice, an abundance of options and a new idea...

How Accessible is Programmatic TV Advertising to SMBs?

In 2019, mainstream TV and radio advertising is finally in the grasp of small and medium-sized businesses (SMBs).  SMBs have always been largely locked...

CPA Amazon Moments Loyalty Program Lets Brands Reward Customers

Amazon launched a new self-service loyalty marketing tool called Amazon Moments that allows companies to reward customers with Amazon-branded products or other products sold by other...

How to Scale ‘Creative’ in Performance Marketing

With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...

How Affiliate Payments Need to Improve in 2019

2018 has left affiliate market in a disarray. European GDPR compelled digital corporations to review their privacy policy, whereas massive data leaks triggered extensive...

Banner Ads 120% More Effective Than Video Ads, Finds Report

The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...

AI-Driven Brands to Reap the Rewards of Rising Ad Spend

Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign...

Four Must-Knows to Develop Your Voucher Code Strategy

In the highly competitive e-commerce market, voucher codes have become a key vertical in the performance marketing industry, generating billions in revenue. The use...

How to Improve Your Customer Retention Strategy

Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...

How OOH Advertising Can Reposition Your Brand

To reposition your brand, you need to tell a compelling new story, to a large and relevant audience, in an engaging and authentic way. ...

LATEST EVENTS