Tag: Strategies for Advertisers

Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...

The holiday season may seem far off but new data released by Rakuten Marketing has revealed that 48% of shoppers have already begun buying...

One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled...

Financial Times (FT) has released a new multi-platform audience tool (Map) for advertisers in the hope of boosting repeat business. The media owner has stated...

Following feedback from publishers and taking full advantage of programmatic, Snapchat is bringing premium content to its self-serve ads. The self-serve platform is Snapchat’s...

With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...

By mapping out how we effectively communicate with people, we are able to create campaigns and presentations that are more engaging and most importantly,...

YouTube has started trialling a new ‘skip to end’ button video ad format, which makes users watch both the first five seconds and the...

Retailers should be marking Amazon Prime Day in their calendars next to Black Friday and Cyber Monday with global retailers seeing year-on-year revenue growth...

Brands have been creating promotional campaigns without proper insight into what does and doesn’t affect a consumer's decision to pick up a promotional pack....