Tag: Video Advertising
Maximising Your Brand’s Performance Through YouTube – Thinking, Planning, Doing
With one billion hours of video watched daily on YouTube and more than 6/10 individuals preferring internet content over television, according to Google, it...
YouTube Tests New ‘Skip to End’ Ad Format
YouTube has started trialling a new ‘skip to end’ button video ad format, which makes users watch both the first five seconds and the...
UK Mobile Video Consumption to Grow by 16%
Mobile video consumption in the UK is expected to grow by more than 16% as usage and sales of smartphones increase and app platforms...