Tag: Western Europe
Facebook Launches Feature to Crackdown Fake Ads and Scammers
In a bid to crackdown scammers online, Facebook has launched a new feature that will let users more easily report fake ads on its platform.
News of...
Retailers Embracing AI to Enhance Customer Shopping Experience
According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Impact Strengthens EMEA Team with Three Key Hires
International performance marketing company Impact has announced the appointments of Sam Crocker, Nina Nguyen and Paresh Parmar as the firm continues to bolster its EMEA...
90% of UK Marketers Managing International Campaigns
More than half (55%) of UK marketers are actively managing international marketing campaigns across Europe with an additional 14% also managing campaigns further afield...
UK Mobile Video Consumption to Grow by 16%
Mobile video consumption in the UK is expected to grow by more than 16% as usage and sales of smartphones increase and app platforms...
