Teads has revealed Teads for Publishers (TFP), a fresh initiative to empower publishers to provide industry-leading video and display ad inventory.
The ad suite offers the required instruments for publishers to scale ad inventory and create incremental income while also enabling them to offer premium, brand-safe and transparent customer experiences.
With the platform reaching 1.5 billion customers through 70% of the top 300 comScore publishers worldwide, Teads has assisted publishers to increase their video stock by 700% in relation to tripling incremental income. TPF is an expansion of its already accessible ad server and supply-side platform that presently enables publishers to sell ad inventory through the personal marketplace either directly or programmatically.
TFP consist of several components of Teads’ existing tools and tech that publisher will now have access to. These include:
Teads Prediction AI: Teads artificial intelligence helps maintain the most efficient use of publisher inventory and powers new publisher sales models including viewable CPM and cost-per-completed view.
Teads Studio: Publishers will have access to Teads Studio, a self-serve creative studio platform that gives both publishers and advertisers the ability to optimise advertising creatives.
Teads Audiences: The data management platform will allow advertisers to both integrate first-party data and leverage third-party data to enhance targeting and drive further revenue for direct and programmatic sales.
Teads Premium Ad Experiences: Publishers are able to offer their advertising clients industry-leading and innovative ad formats across video and display optimised for user experience, viewability, and mobile environments with full support for landscape, square, vertical, and interscroller creative types.
“The landscape of today’s digital advertising sector is constantly changing and evolving. Publishers continue to face various fronts with monetization difficulties, including additional income encroachment from walled garden platforms. With the implementation of Teads for Publishers, we want to empower publishers directly with the instruments they need to create an advertiser-centered company with distinctive result-oriented ad solutions–all designed to satisfy the toughest problems facing the industry, “said Teads co-founder and CEO Bertrand Quesada.
