Brand is the most important thing which can be seen in today’s world, like we all know various companies and with big brands but we only use that specific brand which is famous we don’t use all of its products, like for an example we use Heinz ketchup more than any other brand because we like Heinz brand, Heinz has several other products also but why we use only ketchup we it is famous and we love the taste this is human mentality. Brand basically means only one big thing which we human think.
All the good companies want their niche products because they help you a lot they come with one good product which really works well this is the best part you see. All consumers’ wants that their niche products should run more efficiently which will help the consumers to grow at a rapid speed.
Like if we see Instagram and Whatsapp were very good brand when it was acquired by Facebook so why Facebook acquired it because of their brand and strong hold in markets as brands are good.