Vox Media and New York Media Merger to Explore Diverse Revenue Streams

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Vox Media and New York Media will merge as one, forming a larger independent media company that will retain the branding of Vox Media while hosting several vertical brands.

The merger is anticipated to be finalized in the autumn, subject to the final phases, creating a mixed portfolio that encompasses Curbed, The Cut, Eater, Grub Street, Intelligencer, Polygon, Recode, SB Nation, The Strategist, The Verge and Vulture as well as Vox and New York Magazine.

The merger will also place the extended media company for next year’s $300 million income to capitalize on advertising alternatives with the business on track. In addition, the fresh and enhanced Vox Media hopes to explore more varied income streams, including scaled premium brand marketing and shopping for affiliates.

“This combination puts Vox Media in an unparalleled position to lead the media industry by focusing on the highest quality offerings, the most robust business models, and the strongest corporate culture,” said Jim Bankoff, who will remain at the helm as Chairman and Chief Executive Officer of Vox Media.

The position of chairman will be assumed by New York Media chief Pam Wasserstein. He added: “We took inspiration from Vox Media, observing their trajectory of development and achievement in creating premium media products and leading the sector in fields such as podcasting and entertainment. As I started talking to Jim about what the future might look like together, it quickly became clear that our businesses were pairing incredibly well. We share core values— especially a commitment to journalistic excellence— and each brings additional areas of expertise to the company.

“New York brands are set to be led by editor-in-chief David Haskell with Vox Media brands led by Melissa Bell, Vox Media publisher as part of the new business.

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