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What NOT to Do When Measuring Digital Marketing Success

One of the most challenging and common roadblocks for modern marketers is calculating attribution. Regardless of how many tools and strategies marketers have in...

Seven Ways to Sell Your Boss on Affiliate and Partner Marketing

Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...

Five Best Practices for Top Performing Emails

Today’s inboxes are more crowded than ever, with roughly 269 billion emails in 2017 being sent and received each day. However, there is a...

Businesses Prioritise Cost and ROI when Implementing AI

Despite consumer appetite for AI-powered customer experiences, businesses are prioritising traditional metrics over customer preferences. The report, ‘The Secret to Winning Customers’ Hearts with...

Adopting a Scientific Approach to Promotional Spend

Brands have been creating promotional campaigns without proper insight into what does and doesn’t affect a consumer's decision to pick up a promotional pack....

Facebook Advertising: Five ‘Secret’ Steps to Lower CPA

It’s every performance marketer’s worst nightmare. You’ve logged long hours piecing together a campaign plan, convinced that you’ve found the formula that will win...

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