Bitmain Invests $3 million in Blockchain-Based Ad Platform tribeOS
Bitmain Technology, China’s crypto mining company, announced it invested $3 million in tribeOS, a digital advertising platform developed on the Bitcoin Cash (BCH) blockchain...
The Telecoms Battle for Media Dominance
One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled...
Seven Ways to Sell Your Boss on Affiliate and Partner Marketing
Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...
Why Influencers Are the Missing Link in Brand Loyalty
In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...
Amazon Streamlines Ad Business to Single Platform
E-commerce giant Amazon is merging its ad business into a single platform so that advertisers will be able to buy campaigns – whether selling...
Apple Set to Remove Apps from its Affiliate Program
Apple has announced that it will be removing apps and in-app purchases from its iTunes Affiliate Program. The changes are due to take effect...
Financial Times Launches Audience Tool for Advertisers
Financial Times (FT) has released a new multi-platform audience tool (Map) for advertisers in the hope of boosting repeat business.
The media owner has stated...
Snapchat Launches Private Ad Marketplace for Discover Shows
Following feedback from publishers and taking full advantage of programmatic, Snapchat is bringing premium content to its self-serve ads. The self-serve platform is Snapchat’s...
Is This the End for Third Party Data?
With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...
Mavrck Launches New Tools to Combat Influencer Fraud
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues.
Influencer platform Mavrck, a Boston-based influencer marketing...
