Effective strategies for playing roulette tournaments.
A player faces the possibility of experiencing a situation where all the bets come
with the same payout rate whilst playing cash-based roulette like the...
Facebook Trialling Augmented Reality Ads in News Feed
The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...
Five Best Practices for Top Performing Emails
Today’s inboxes are more crowded than ever, with roughly 269 billion emails in 2017 being sent and received each day. However, there is a...
How to Drive Campaign Performance with Creativity
It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Zenith Steers New Performance Function to Global Markets
ROI agency Zenith has announced a new function to drive performance services for its global clients, which will be led the agency’s newly appointed...
Retailers See 64% Increase in Revenue Year-On-Year On Amazon Prime Day
Retailers should be marking Amazon Prime Day in their calendars next to Black Friday and Cyber Monday with global retailers seeing year-on-year revenue growth...
The Importance of being Objective in Today’s Affiliate Landscape
The biggest deciding factor in moving from an affiliate network to affiliate consultancy was because I felt my role as a network head was...
Skimlinks Launches SaaS Model for Publishers
Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...
Businesses Prioritise Cost and ROI when Implementing AI
Despite consumer appetite for AI-powered customer experiences, businesses are prioritising traditional metrics over customer preferences. The report, ‘The Secret to Winning Customers’ Hearts with...
