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Instagram Checkout and What this Means for Affiliates

Americans are exposed to nearly 10,000 ads each day—content saturation that makes resonating with consumers in any meaningful way, a modern marketer’s Everest. Brands are...

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

Getting a strong return on marketing investment: It keeps a lot of people up at night. How will the money spent on that PR...

Publishers Losing Out from Behavioural Ad Targeting, US Study Finds

While behavioural advertising/cookie-based targeting has been a key revenue strategy for publishers in recent years, a new study in the US has questioned whether...

Adtraction Partners with Connected Path to Launch in UK Market

Sweden-based affiliate network Adtraction has joined forces with Connected Pathto launch an affiliate network in the UK. As part of the partnership, Connected Path co-founders Anjulie Blunden and Anthony...

Why Every Agency Should Partner With an Affiliate Marketing SaaS

Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However,...

What You’ve Done to Get Here, Won’t Get You Where You...

With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not...

Publishers & Advertisers – Relationships Are Worth Paying Attention To

As a network it is our priority to ensure we can support the relationship between publishers and advertisers as best we can, to optimise...

Amazon in Talks to Reward Publishers in Return of Reaching Shoppers...

Online e-commerce giant Amazon is reportedly in talks with some of the leading US publishers over a deal which could see the company reward...

Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing

Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of...

The Do’s & Don’t’s of Affiliate Newsletters

You’ve tackled recruitment and hooked some great partners, now what? A recruited partner is not a profitable partner – an active partner is, though....

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