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Taking Affiliate Worldwide: Top Tips for Global Program Success

Not long ago, it was a straightforward process for companies to go global. They picked the countries that showed high ecommerce potential—the options were...

Can Coupon Affiliates Add Value to a Merchant’s Affiliate Program?

It is no secret that customers love discounts. For decades, they have been spoiled to buy only when provided an ultra mega super special...

How to Optimise Performance Marketing Around the World

Business expansion before the internet was expensive. To reach a new audience you had to literally take your business to them. Open another store, with...

Alibaba Expands Partnership With Awin to Launch Alibaba.com Affiliate Program

The Alibaba Group has expanded its partnership with global affiliate network Awin to launch Alibaba.com’s affiliate program, which is available in the UK, US, EU, LATAM...

ICO Guidance, Cookies Consent and the Next Steps

It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...

PeerFly Discontinues Affiliate Network After 11 Years in Operations

After 11 years in service, performance-based marketing platform PeerFly is closing its normal operations today (July 31), officially discontinuing the PeerFly Affiliate Network. Announcing the news on...

11 Ways to Improve Your Partner and Affiliate Performance

Sometimes the right path to better performance is all about "quick wins" — small, incremental gains that can add up to serious revenue over...

When Publishers Win, Everyone Wins

With skepticism ever increasing around advertising fraud, transparency, and even programmatic, a long-standing marketing model has risen to the forefront that’s a win-win for...

Facebook Launches Feature to Crackdown Fake Ads and Scammers

In a bid to crackdown scammers online, Facebook has launched a new feature that will let users more easily report fake ads on its platform. News of...

Google CSS: The Opportunities and Challenges to Affiliates

The more things change, the more they stay the same. Think back less than ten years, and you find a search space that’s dominated...

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