Tag: Lead generation
Run Enhanced Validation on Your Lead Generation
Lead fraud remains one of the largest threats to the success and performance of everyone involved in the world of lead generation and performance...
Five Tips For Measuring the Real Value of Publisher Partnerships
According to Gartner's CMO spend report, marketing budgets are continuing to grow. However, the growth in spending comes with an increase in expectations. The report...
The Rise of Social Proof and Why it is Such a...
Whether you know it or not, social proof has influenced major decisions in your life. The effect has been proven to shape consumer choices...
Four Ways Retailer Brands Can Win this Black Friday
How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...
Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and...
The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...
What NOT to Do When Measuring Digital Marketing Success
One of the most challenging and common roadblocks for modern marketers is calculating attribution. Regardless of how many tools and strategies marketers have in...
Seven Ways to Sell Your Boss on Affiliate and Partner Marketing
Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...
Five Best Practices for Top Performing Emails
Today’s inboxes are more crowded than ever, with roughly 269 billion emails in 2017 being sent and received each day. However, there is a...
Businesses Prioritise Cost and ROI when Implementing AI
Despite consumer appetite for AI-powered customer experiences, businesses are prioritising traditional metrics over customer preferences. The report, ‘The Secret to Winning Customers’ Hearts with...
Adopting a Scientific Approach to Promotional Spend
Brands have been creating promotional campaigns without proper insight into what does and doesn’t affect a consumer's decision to pick up a promotional pack....
