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Measuring ROI on an Attribution Basis During Peak Holiday Season

What is seasonality? Seasonality is a set of predictable market changes that you can apply from previous years. It’s useful to this because you...

Four Ways Retailer Brands Can Win this Black Friday

How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...

Influencer Marketing and Why You Need to Take a Data-Driven Approach

Collaboration and authentic partnerships As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...

Eurail.com to Enhance Digital Marketing Performance with NMPi Solutions

International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...

Four Ways AI Has Changed Data Processing in Marketing

There has been a lot of ‘hype’ around how artificial intelligence (AI) has the potential to transform marketing and ultimately support more impactful customer...

Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and...

The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...

Are We Advertising to a Consumer Who No Longer Exists?

The 30-second TV slot has ruled the advertising roost since the 1970's when brands had plenty of time to get their message across as...

Rakuten Marketing Launches AI Technology to Connect Marketers and Audiences

Today (September 27), Rakuten Marketing announced the launch of its latest technology built on artificial intelligence (AI) and machine learning (ML), growing the performance...

Is Artificial Intelligence Still the Future of Retail?

Continuously striving for innovation, this new age of e-commerce is driven by a mass of emerging technologies, including artificial intelligence (AI). AI is reinventing...

Nearly Half of Global Shoppers Have Started Their 2018 Gift Shopping

The holiday season may seem far off but new data released by Rakuten Marketing has revealed that 48% of shoppers have already begun buying...

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