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Rakuten Marketing Launches AI Technology to Connect Marketers and Audiences

Today (September 27), Rakuten Marketing announced the launch of its latest technology built on artificial intelligence (AI) and machine learning (ML), growing the performance...

Is Artificial Intelligence Still the Future of Retail?

Continuously striving for innovation, this new age of e-commerce is driven by a mass of emerging technologies, including artificial intelligence (AI). AI is reinventing...

Nearly Half of Global Shoppers Have Started Their 2018 Gift Shopping

The holiday season may seem far off but new data released by Rakuten Marketing has revealed that 48% of shoppers have already begun buying...

Over Third of Brits Don’t Trust Blockchain Technology

Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...

Is There Real Value in Using Influencer Marketing?

Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...

Seven Ways to Sell Your Boss on Affiliate and Partner Marketing

Affiliate marketing and the broader realm of partner marketing is a vital revenue driver for most of the world’s top brands and yet some...

Why Influencers Are the Missing Link in Brand Loyalty

In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...

Is This the End for Third Party Data?

With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...

AI Set to Revolutionise the Digital Advertising Industry

In a survey carried out to understand the current and future impact of artificial intelligence (AI) on digital advertising, 80% of the respondents agreed...

How to Drive Campaign Performance with Creativity

It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...

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