Tag: Data-Driven Marketing

Would you trust a robot to pick out a wedding dress for you? Would you rely on an algorithm to buy a shirt you’ve...

It's almost that time of year again ; it's nearer to the holiday period! As shoppers around the globe start planning shopping and creating...

Understanding the driving force behind issues about consumer privacy is essential to making accountable and ethical decisions about the proper use of consumer information....

With rules tightening up by the minute around the General Data Protection Regulations (GDPR), the UK data protection authority, the Information Commissioner's Office (ICO)...

Since the GDPR came into effect in the UK last year, a "commercial as usual" air appears to have prevailed among the public sector with...

Marketers need information in order to comprehend how the sector performs for their partner and affiliate programmes.Partnerize has launched its new Retail Partnership Benchmarking Tool to help brand leaders get the insights they need.This new web-based application enables partners and affiliate marketers to compare program metrics against crowdsourced industry benchmarks.By inputting just a few affiliate marketing metrics from their existing programs, marketers can leverage our new online tool to juxtapose each key metric with average data from other major partners and affiliate marketers. Why a benchmarker  At Partnerize, our mission is to improve partnership efficiency and sophistication by applying data and advanced technology to every aspect of partner management.This simple tool gives brands access to more insights so that they can understand their brand performance in the context of vertical retail as a whole.The new tool was designed to enable members of the global partnership community to help each other by sharing insights and data.Brands are invited to participate irrespective of the network or platform products and services they use.At launch, we have one benchmarker that aggregates data for all participating retail brands. We hope to obtain sufficient data over time for measurements and analyses to reflect variations in regions and categories. How the benchmarker works Is simple...

It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...

A career in data tends to attract people with a certain kind of mindset – the one that sees thousands of rows of data...

From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...

Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign...