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Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...

Mindshare Launches Blockchain Alliance to Deliver Transparency in Programmatic

Global media and marketing company Mindshare has announced its first prototype for its blockchain programmatic alliance, signing a number of key partners as part...

Scaling Ad Buying Costs and Brand Safety in Programmatic

The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...

Are Advertisers Losing Local Market Impact Through Centralising Programmatic?

Spend on programmatically traded media has increased globally year on year since 2011, and most would predict this trend will continue over the next...

How Advertisers & Premium Publishers Can Stand Up to Ad Tech

Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...

Marketers Place Ads on Unsafe Sites Amid Brand Safety Concerns

Research from Sizmek reveals the extent of brand safety concerns among marketers, with 38% of marketers surveyed admitting to having placed an ad on...

Bitmain Invests $3 million in Blockchain-Based Ad Platform tribeOS

Bitmain Technology, China’s crypto mining company, announced it invested $3 million in tribeOS, a digital advertising platform developed on the Bitcoin Cash (BCH) blockchain...

Amazon Streamlines Ad Business to Single Platform

E-commerce giant Amazon is merging its ad business into a single platform so that advertisers will be able to buy campaigns – whether selling...

Snapchat Launches Private Ad Marketplace for Discover Shows

Following feedback from publishers and taking full advantage of programmatic, Snapchat is bringing premium content to its self-serve ads. The self-serve platform is Snapchat’s...

‘BuzzFeed News’ Embraces Programmatic Advertising

BuzzFeed is serious about expanding its content offering and has taken steps to give its more critical journalism its own identity. Last week saw the...

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